Budget and Bidding
Plans your paid-media budget and bids using break-even math and marginal-return comparisons, not a fixed 70/20/10 rule of thumb.
Overview
Budget and Bidding is a planning skill in the Claude Ads suite that turns objective, margin, cash constraints and attribution uncertainty into a concrete budget/bid plan rather than applying a fixed formula blindly.
What it covers
- Establishes objective, conversion value, gross margin, cash constraints, sales capacity and seasonality before modeling.
- Calculates break-even boundaries and shows formulas, inputs, uncertainty and sensitivity cases.
- Distinguishes committed baseline, controlled experiments and reserve capacity.
- Compares hold/reallocate/scale/reduce/experiment options using marginal evidence, not blended averages.
- Treats heuristics like 70/20/10 splits or fixed CPA multiples as optional starting points, never universal authorization.
Part of Claude Ads
This skill is dispatched automatically by the main ads conductor for /ads budget
requests. See the full Claude Ads entry for installation.
Installation
This worker skill installs automatically as part of the Claude Ads plugin, there's no separate step for it.
- Install the plugin once, from inside Claude Code:
/plugin marketplace add AgriciDaniel/claude-ads /plugin install claude-ads@ai-marketing-hub-claude-ads - This skill runs on its own whenever the
/adsconductor needs it; you don't call it directly. - See the Claude Ads entry for the full setup and platform list.
Related assets
Frontend Design
Generates distinctive, production-grade UI that avoids generic "AI slop," with bold typography, cohesive color, and precise motion, implemented as real code.
Graphify
Turns a codebase, plus its docs, PDFs, images, and video, into a queryable knowledge graph that a coding agent can traverse instead of grepping raw files, and never guesses silently: every edge is tagged EXTRACTED, INFERRED, or AMBIGUOUS so you know what was found versus inferred.
Caveman
Makes your coding agent answer in a stripped down, high signal style that keeps every technical fact and cuts filler, saving output tokens on chat style questions.