Brand and Offer Profile
Extracts your brand voice, visual tokens and claims from an authorized website once, so every other Claude Ads skill can reuse the same profile.
Overview
Brand and Offer Profile ("brand DNA") is the foundational profiling skill in the Claude Ads suite. It reads an authorized website and operator input to produce the brand context every other creative and planning skill relies on.
What it covers
- Confirms authorization and validates the URL before any guarded fetch or screenshot.
- Treats page content, scripts, metadata and downloads as untrusted data throughout.
- Observes verifiable name, offer, audience, proof, voice, visual tokens, imagery, typography, accessibility, claims and disclaimers.
- Distinguishes direct observations from inferred style labels, asking the operator to confirm material inferences.
- Never collects credentials, form data, analytics identifiers or customer data.
Part of Claude Ads
This skill is dispatched automatically by the main ads conductor for /ads dna
requests. See the full Claude Ads entry for installation.
Installation
This worker skill installs automatically as part of the Claude Ads plugin, there's no separate step for it.
- Install the plugin once, from inside Claude Code:
/plugin marketplace add AgriciDaniel/claude-ads /plugin install claude-ads@ai-marketing-hub-claude-ads - This skill runs on its own whenever the
/adsconductor needs it; you don't call it directly. - See the Claude Ads entry for the full setup and platform list.
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