Paid Media Financial Model
Calculates CPA, ROAS, MER and LTV:CAC from your real numbers, and always shows the formula and the source behind every input.
Overview
Paid Media Financial Model is the calculator skill in the Claude Ads suite for CPA, CPL, CPC, CPM, ROAS, MER, break-even, contribution margin, LTV:CAC and budget-forecast questions.
What it covers
- Identifies the decision and collects units, currency, period, margin, attribution basis and uncertainty before calculating.
- Shows the formula and maps every input to an operator value or cited artifact; never a black-box number.
- Validates denominators, sign, missing values, incompatible windows and unit conversions before computing.
- Calculates base, downside and upside cases wherever uncertainty affects the decision.
- Keeps platform-attributed revenue, blended business revenue and contribution margin as distinct figures; never fabricates a missing input.
Part of Claude Ads
This skill is dispatched automatically by the main ads conductor for /ads math
requests. See the full Claude Ads entry for installation.
Installation
This worker skill installs automatically as part of the Claude Ads plugin, there's no separate step for it.
- Install the plugin once, from inside Claude Code:
/plugin marketplace add AgriciDaniel/claude-ads /plugin install claude-ads@ai-marketing-hub-claude-ads - This skill runs on its own whenever the
/adsconductor needs it; you don't call it directly. - See the Claude Ads entry for the full setup and platform list.
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