Paid Media Monitoring
Watches your ad accounts for pacing, fatigue and tracking issues, and tells expected seasonality apart from a real anomaly, without ever touching the account.
Overview
Paid Media Monitoring is the read-only monitoring skill behind /ads monitor in the
Claude Ads suite, comparing normalized account snapshots
over time.
What it covers
- Loads two or more normalized snapshots with compatible account, timezone, currency and attribution definitions.
- Validates data freshness and finalization windows before comparing periods.
- Separates expected learning, seasonality and planned changes from unexplained anomalies.
- Evaluates pacing, delivery, conversion quality, creative fatigue, tracking health and policy status; never mutates the account.
- Refuses to alert on percentage changes with trivial denominators or incomparable windows.
Part of Claude Ads
This skill is dispatched automatically by the main ads conductor for /ads monitor
requests. See the full Claude Ads entry for installation.
Installation
This worker skill installs automatically as part of the Claude Ads plugin, there's no separate step for it.
- Install the plugin once, from inside Claude Code:
/plugin marketplace add AgriciDaniel/claude-ads /plugin install claude-ads@ai-marketing-hub-claude-ads - This skill runs on its own whenever the
/adsconductor needs it; you don't call it directly. - See the Claude Ads entry for the full setup and platform list.
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