Paid Media Plan
Turns your business economics and audit evidence into a full-funnel media plan, staying advisory until you actually launch or optimize a campaign.
Overview
Paid Media Plan is the strategic-planning skill behind /ads plan in the
Claude Ads suite, turning business economics and audit
evidence into a full-funnel media plan.
What it covers
- Defines objective, customer, offer, conversion, value, constraints, geography, regulated category and time horizon.
- Evaluates channel roles and exclusions from first principles; does not require every supported platform.
- Specifies campaign architecture, audience strategy, creative system, budget/pacing, measurement, experiments and policy controls.
- Phases prerequisites before launch, learning, optimization and scale, assigning owner/timing/guardrail to every action.
- Stays advisory: a plan only becomes an account change through the launch or optimize mutation gates.
Part of Claude Ads
This skill is dispatched automatically by the main ads conductor for /ads plan
requests. See the full Claude Ads entry for installation.
Installation
This worker skill installs automatically as part of the Claude Ads plugin, there's no separate step for it.
- Install the plugin once, from inside Claude Code:
/plugin marketplace add AgriciDaniel/claude-ads /plugin install claude-ads@ai-marketing-hub-claude-ads - This skill runs on its own whenever the
/adsconductor needs it; you don't call it directly. - See the Claude Ads entry for the full setup and platform list.
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