Server-Side Tracking Audit
Audits your server-side tracking setup, from sGTM to Conversions API, for where conversion data is leaking, without changing anything in production.
Overview
Server-Side Tracking Audit is a cross-platform worker skill in the Claude Ads suite for diagnosing conversion-data loss in server-side tagging setups (sGTM, CAPI, Events API and similar).
What it covers
- Maps collection, consent, transport, transformation, destination, storage and observability components end to end.
- Compares browser and server event taxonomy, parameters, IDs, timestamps, values, currency and consent state.
- Verifies deduplication, replay handling, retries, latency and diagnostics without exposing personal data.
- Inspects hashing and minimization before transmission; hashing alone doesn't excuse unnecessary data collection.
- Returns failure modes, owner, priority and verification steps as an audit only; never changes production tracking itself.
Part of Claude Ads
This skill is dispatched automatically by the main ads conductor for server-side
tracking audits. See the full Claude Ads entry for installation.
Installation
This worker skill installs automatically as part of the Claude Ads plugin, there's no separate step for it.
- Install the plugin once, from inside Claude Code:
/plugin marketplace add AgriciDaniel/claude-ads /plugin install claude-ads@ai-marketing-hub-claude-ads - This skill runs on its own whenever the
/adsconductor needs it; you don't call it directly. - See the Claude Ads entry for the full setup and platform list.
Related assets
Frontend Design
Generates distinctive, production-grade UI that avoids generic "AI slop," with bold typography, cohesive color, and precise motion, implemented as real code.
Graphify
Turns a codebase, plus its docs, PDFs, images, and video, into a queryable knowledge graph that a coding agent can traverse instead of grepping raw files, and never guesses silently: every edge is tagged EXTRACTED, INFERRED, or AMBIGUOUS so you know what was found versus inferred.
Caveman
Makes your coding agent answer in a stripped down, high signal style that keeps every technical fact and cuts filler, saving output tokens on chat style questions.