Claude SEO

Overview

Claude SEO is a full SEO operating system for Claude Code. It runs 25 sub-skills and 18 specialist subagents in parallel across technical SEO, content quality (E-E-A-T), Schema.org markup, AI search optimization (GEO/AEO), local SEO, e-commerce and international SEO. Every audit produces a prioritized action plan where each recommendation carries its first-principle observation, dependency relationships, a "how would we know this failed?" check and a leading indicator.

How it works

1. Orchestrate: skills/seo/SKILL.md detects the industry (SaaS, local, e-commerce, publisher, agency) and dispatches up to 15 subagents in parallel.
2. Audit: each subagent scores its domain (technical, content, schema, GEO, local, backlinks...) against primary-source Google guidance.
3. Synthesize: findings converge through a 10-principle methodology (PERCEIVE → ANALYZE → VALIDATE → ACT) into one prioritized plan.
4. Report: Markdown, HTML and a production PDF (WeasyPrint + matplotlib).

Examples

/seo audit https://example.com
/seo schema https://example.com
/seo geo https://example.com/blog/post

Individual skills

Claude SEO ships as one plugin, but internally it is composed of 25 focused skill files under skills/: the orchestrator plus 24 specialist skills covering technical audits, content/E-E-A-T, schema, AI search (GEO), local and maps, international SEO, e-commerce, and two optional paid-extension bridges (DataForSEO, AI image generation). Each of the 24 specialist skills is listed as its own entry in this directory under the marketing category so you can browse what each capability does on its own.

Subagents (not separately listed)

The orchestrator also dispatches 18 internal specialist subagents (agents/seo-*.md, e.g. seo-visual, seo-performance) to do the actual parallel audit work. These are Claude Code subagents in the agents/ folder, not GitHub Copilot agents, and they aren't separately installable. The orchestrator dispatches them internally, so they aren't listed as their own entries here.

Licensing note

One skill, seo-flow, ships evidence-led prompts licensed separately under CC BY 4.0 (sourced from the author's companion FLOW project) rather than the repo's default MIT. See its own entry for detail.

Installation

You need Claude Code.

1. Install the plugin from inside Claude Code:

   /plugin marketplace add AgriciDaniel/claude-seo
   /plugin install claude-seo@agricidaniel-claude-seo
   

2. Run /seo setup once so it can detect your site's industry (SaaS, local, e-commerce, publisher, agency) and prioritize the right sub-skills.
3. Try /seo audit https://example.com with your own domain to confirm it dispatches subagents and returns a report.
4. The DataForSEO and AI image-generation bridges need their own API keys; set those up only if you plan to use those specific sub-skills.