Business Metrics Calculator
Calculates MRR, churn, LTV to CAC, and the other standard SaaS or e-commerce metrics, then grades each one against industry benchmarks.
Overview
Business Metrics Calculator runs when preparing a board or investor deck, when the team disagrees on how a metric like churn should be calculated, or when benchmarking performance against industry standards.
What it covers
- Confirms the business model (SaaS, e-commerce, marketplace, product) since that determines which metrics apply.
- Calculates primary metrics per model: MRR, ARR, churned and expansion MRR for SaaS, or GMV, AOV, conversion, and ROAS for e-commerce.
- Calculates unit economics: LTV, CAC, LTV to CAC ratio, payback period, and quick ratio, documenting the assumptions used.
- Grades each metric against industry benchmark thresholds and flags anything outside the acceptable range.
- Assembles a metrics report with trend charts, benchmark comparison, and 3 to 5 key insights.
Part of Data Analytics Skills
This is one of 31 skills in the Data Analytics Skills library, in the Data Analysis & Investigation group.
Installation
- Clone the repo once:
git clone https://github.com/nimrodfisher/data-analytics-skills.git - Copy just this skill:
cp -r data-analytics-skills/03-data-analysis-investigation/business-metrics-calculator ~/.claude/skills/(or~/.agents/skills/for Codex) - Ask your agent something like "calculate our MRR, churn, and LTV to CAC for the board deck" and it activates on its own.
See the Data Analytics Skills entry for the full library.
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